Post of Serbia - Creative workshop of Zamurović brothers and Istok Pavlović at Post’s stand


Creative workshop of Zamurović brothers and Istok Pavlović at Post’s stand

World-renowned photographers Ivan and Bojan Zamurović and expert in the field of digital communications Istok Pavlović held a workshop on creative product photography with mobile phones at the Post of Serbia stand at the International Belgrade Book Fair today. Today, visitors to the fair had the opportunity to learn, completely free of charge, how to take world-class photos with the help of any mobile phone, regardless of the quality of the camera.

Brothers Ivan and Bojan Zamurović pointed out that this is the first time they are organizing a live workshop, since until now they have always transferred their knowledge to those interested through courses and their internet platform. "A couple of years ago, we created a stock photography course that was a really huge success, and one of the most frequent questions was whether good photos require expensive equipment. That's why we came up with the idea to develop a method by which anyone can take beautiful, creative photos using just a mobile phone. The method we developed is not based on the technical capabilities of the camera, but we try to teach the participants how to come up with a creative concept so that the photo looks "expensive" regardless of what it was taken with," said the Zamurović brothers.

Istok Pavlović, as one of the founders of the online platform for learning digital marketing Masterbox and the creator of many viral campaigns, explained to the workshop participants how to present the product that is being photographed so that it is as attractive as possible to customers. Visitors to the Post of Serbia stand had the opportunity to hear about topics such as how to find inspiration, how to be creative, how to adjust the lights, set up the phone and how important the composition of elements is, and then they applied the learned techniques on the spot with the help of the advice of these globally recognized artists, whose photos are used by some of the most famous companies in the world.

With this workshop, the Post of Serbia continued its successful cooperation with the Zamurović brothers, who this year created a postage stamp that represented Serbia at the prestigious PostEurop competition for the most beautiful stamp in Europe, and in addition, their photos can be found on some of the Post's newly designed telegrams.